Monday was founded in 2012, and has since raised $384m in venture capital funding.

Monday came to us with a problem: their main competitors were starting to gain traction in organic search, outranking them for key project management searches and gaining market share.

Working with Monday, our goal was to create and optimize helpful content and land crucial backlinks to drive rankings, traffic, and fill their pipeline with conversions and qualified enterprise leads.

In the first few months, we increased organic traffic dramatically through a combined approach of creating new content pieces to target untapped searches in their market, and earning backlinks that improved search rankings for existing content on their site.

Here is a bit more on how we did it.

The Solution: fully managed content, SEO, and PR.

To begin, we first looked at Monday in relation to their main competitors like Clickup, Trello, Asana, and more.

We found that existing content needed optimization and updates to remain relevant, and that new content could be created around highly valuable keyphrases in the space.

In the first few months we produced countless high-quality content pieces that produced traction quickly for important search terms:

After developing new content pieces and utilizing the unique content for outreach, we quickly built press momentum, landing earned coverage from G2, BigCommerce, Crunchbase, and hundreds more prolific sites with high domain authority and topical relevance:

This resulted in increased rankings, increased domain rating and authority, and most important of all: relevant referral and organic traffic that converted to paying customers of the software.

Overall since working together, we’ve seen a 77.84% increase in organic traffic, going from 677,000 to more than 1.2 million unique visitors per month:

We’re extremely proud of what we’ve been able to do with monday.com (as well as the success they’ve seen).

Results

• 77.84% increase in organic traffic since Oct 2020, to over 1.2 million visitors per month!
• Quotes and PR features to improve brand and topical authority
• Earned press and backlinks from Crunchbase, BigCommerce, G2, and hundreds more
• 750+ new content pieces produced
• 825 first page rankings
• 385 new top-3 ranking positions
• 23,543 new organic keywords from content creation

Propel was founded in 2015, and has since raised $28.2m in venture capital funding.

Propel came to us with a problem: their main competitors were outranking them organically.

Working with Propel, our goal was to optimize helpful content and land crucial press coverage to drive brand awareness, traffic, and direct revenue growth.

The Solution: SEO, Link building, and digital PR

To begin, we first looked at Propel in relation to their main competitors. We quickly found they were lacking the brand authority and links to compete at scale.

In addition, content needed optimization and updates to remain relevant.

We quickly built press momentum after optimizing content with Propel, landing earned links from G2, Washington Post, and many more.

This resulted in a 255% increase in organic traffic in four months:

Results

• 255% increase in organic traffic in four months
• Quotes and brand features to improve brand and topical authority
• Earned links from G2, Washington Post, and many more
• Ranking #1 for high-valued keywords

EarlyBird was brand new on the fintech scene. Having just raised $3.1m in seed funding, they were making a big market push to drive brand awareness and trust in the financial gifting space.

EarlyBird has an inspiring mission that we truly resonated with: changing children’s futures by investing in their future. Giving them the wealth and prosperity they need to make a difference in the world.

Working with EarlyBird, our goal was to land crucial press coverage to drive brand awareness, traffic, and direct signups for their mobile fintech app.

The Solution: content, link building, and digital PR

Working with EarlyBird, we took a holistic SEO approach: having a technically sound website, creating the best in-class content needed to outrank companies like NerdWallet, Motley Fool (which we’ve outranked for major keywords already), and earning the best backlinks on the web.

Combined with digital PR and press mentions, we’ve built massive growth that has fueled thousands of application downloads and signups, and a thriving organic channel for sustained growth of the user base.

Press mentions are instances where your brand is mentioned and subsequently given a backlink in content online.

But, it goes far beyond just SEO benefits. These digital PR mentions drive awareness about your brand, and allow you to display your brand in front of ideal customers on blogs you actually recognize (hint: TechCrunch!).

These brand mentions have compounding benefits: (1) Signals to Google that your brand is trustworthy (2) improves your ability to rank for given keywords (3) scales your domain rating (4) and drives direct referral traffic and product adoption.

We quickly built press momentum with EarlyBird, landing a detailed feature on TechCrunch:

Diving into the EarlyBird brand, this piece drove major traction for referral traffic and brand awareness.

Combined with targeted press releases, backlink acquisition on niche relevant blogs, and insightful content pieces, we drove over 1,553 signups on their website:

EarlyBird’s Co-founder and CEO, Jordan Wexler, had some nice, unprompted words to say about our collaboration:

We appreciate you, Jordan 😊🤗

We capitalized on this momentum, continuing to publish more content and earn more backlinks from coveted publications.

In 16 months, we took EarlyBird from zero rankings to 70,000 per month in organic traffic, outranking brands like NerdWallet, Forbes, and many more.

This all positioned EarlyBird as a market leader to their ICP, fueling user acquisition to 20,000+ active users.

Here are the final results.

Results

• 1,064 first page ranking keywords
• Outranking NerdWallet, The Balance, Forbes, The Motley Fool, Fidelity, Investopedia, for keywords in the first year
• Quotes and brand features to improve brand and topical authority
• TechCrunch featured stories
• 1,500+ signups driven from referral traffic in 24 hours
• 20,000+ signups driven from organic
• 800% overall increase in organic traffic targeting organic keywords and building links

Our Services in Action

Our client, Preply, was struggling to rank for competitive terms in the language and tutoring space, one of the most saturated markets for online services.

Due to the large amount of competition in these spaces, acquiring more contextual brand mentions is key to improving your ranking potential against big competitors.

The only issue is: acquiring mentions and links naturally from top-tier publications is often pure luck.

That’s why Preply came to us to help them grow their brand mentions, and in turn, improve content rankings, drive direct customer growth, and improved brand awareness.

The Solution: Contextual Content Mentions

These mentions are instances where your brand is mentioned and subsequently given a backlink in content online.

It’s a powerful trust measure that is earned, and has compounding benefits:

(1) Signals to Google that your content is authoritative (2) improves your ability to rank for that given keyword (3) scales your domain rating (4) and drives direct referral traffic:

With Preply, we were able to earn link mentions for their content on some of the top publications on the internet:

This positioned Preply directly in front of their ICP, fueling traffic and qualified leads.

We were able to increase their traffic from 790,000 per month to 2.4 million+:

In doing so, Preply’s growth over the course of the last year has been nothing short of record-breaking in the space, turning SEO into their primary customer growth engine.

Results

• 450+ authority backlinks from DR50+ websites
• 203.79% traffic increase
• Traffic increased from 790,000 to 2.4m and growing MoM